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Berry Cart

Concept branding and packaging design for a berry dessert and drink company, Berry Cart, promoting fresh and local taste from farms to major cities, such as Vancouver, Burnaby, Victoria, etc., specifically targeting a younger, more modern, and social
media-conscious demographic.






Preliminary logo variations exploring more retro and vintage approaches.







Finalized logo has a retro, yet delicate modern twist to incorporate both the rural and urban demographics. 






Paper cups and sleeves incorporate a fun watercolour pattern which goes along with the whimsy of Berry Cart. Coffee cup template is “ Coffee mockup psd” created by BiZkettE1 from www.freepik.com.



Business cards also incorporate a fun watercolour pattern which goes along with the whimsy of Berry Cart. Business card template is “ Pattern mockup psd” created by rawpixel.com from www.freepik.com.



Food truck designs to bring the local deliciousness of Berry Cart to major cities.






















2022 © Sichen Grace Chen